Effective Mobile SEO Tips for Maximum Engagement
Online marketing and SEO practices have changed substantially as mobile phone and tablet technology has improved, making what used to work for your business website obsolete. That is why it is important to take a periodic review of your website’s layout, design, and protocols to make sure that you are presenting yourself and your company in the best light possible when potential customers view your site from their mobile phone, often this encounter will be your company’s first impression; and you know what they say about a bad first impression. Here are a few things to keep in mind and take a look at that may have changed since you developed your website.
Is your website mobile friendly?
Just because you have a good looking website on the internet doesn’t mean that it will be as attractive or functional on a smart phone. Although smart phones have improved in functionality immensely in the past five years, their processors are still limited. This affects items such as:
- Page Speed
Use a webpage design that incorporates the mobile layout so that when potential clients view your site from their phone they can maneuver easily. This type of layout generally is a scroll own directionality rather than the traditional above the fold layout of desk top or laptop design, since scrolling is much easier to do with a touch screen cell versus using the mouse.
When it comes to Pop-ups, avoid using them. These are not user friendly or processor friendly on small screens and smart phone microprocessors.
Remember People have Fat Fingers
When designing your touch screen buttons and their locations on your site, remember that they will be viewed and used from a much smaller screen. Having these buttons too close together, or too small will make it difficult for users to use and in the end leave them frustrated as they have to continually back up and try again.
Avoid Using Flash
Although most laptops have or can access Flash, a lot of mobile’s still do not have the availability of the Flash plugin. Instead use the HTML5 for creating your mobile sites special effects. This will give you the versatility in creativity that you want, without causing the end user issues when trying to load the information onto their mobile.
Be Concise with Titles and Meta Data
A big part of SEO is in the titles and Meta Descriptions whether for a desk top/laptop configuration or in Mobile SEO. The difference comes in the screen size. Where as you can use longer Meta Descriptions for larger screens, they will not be visible on a smaller screen; making it imperative that you keep your Meta Descriptions as succinct as possible without losing the main idea or impact effect.
Local Search Optimization
In order for your business to be included in local or “near me” search results you will need to optimize for these searches. One way to do this is to standardize your business name, address, and phone number so that it looks the same wherever it appears on the web increasing your SEO analytic numbers. Another way is to include your company name, city, and state in your Metadata; this tells the search engines exactly where you are so that it can include your company in local searches.
Remembering to follow mobile SEO practices and keeping up with continuing changes as technology improves will be your keys to success for drawing customers to your site